Video loop. 2008

The center of the work is a common slogan of the publicity system: “Coming Soon”. It is show as a loop sequence, where the text appear and disappear intermittently. The emphasis in this slogan, accentuates the constant wait that it always demands. It allude to the promises of the new things, the best things that will always come in the near future and that produce a constant expectation.

© Jairo Gutiérrez Feut 2016